2017: The Vision
The earliest hints of Batch Beauty Lab began in 2017, as our founder, Alexandra, began experimenting with blending her own natural skincare. From oils to waxes, she found a lot of joy in experimentation, as well as sharing her knowledge with others.
Alexandra soon began to host DIY skincare workshops in her house, inviting family and friends to blend their own small batches of skincare products. She found that others also loved experimentation, and that the workshops were a great way for them to learn about skincare while ensuring that they always received a fresh batch. From there, the idea clicked: a company called Batch Beauty Lab that would focus on small, fresh batches and encourage individuals to experiment.
2018-19: The Start of Something Special
In 2018, Alexandra pitched her idea in a start-up pitch competition and got funds to kick-start production. Her first goal was to create a professional formula with a chemist. They developed a blend-it-yourself, shake to activate kit consisting of a base and a personalized booster, allowing customers the flexibility to choose their ingredients and the ability to participate in their product’s creation.
2020: A Focus on SanctuaryFor both individuals and businesses, the pandemic brought a number of difficulties. Though the market visits came to a halt, Alexandra realized a need for people to relax and recharge at home. Batch Beauty Lab soon released a home collection consisting of a Bath Soak and Body Oil, aimed at helping people turn their homes into a self-care sanctuary, a brief respite from the chaos of the world.
2021 & Looking ForwardIn addition to founding Batch Beauty Lab, Alexandra is also a business consultant for small-mid size businesses. Later in 2021, Batch Beauty Lab will begin a consulting initiative where Alexandra will help one small business per month, aiming to build a community of entrepreneurs and small businesses!
Of course, 2021 has also brought the launch of Batch Beauty Lab’s Journal. Like Alexandra’s early workshops, our Journal aims to educate community members on skincare, natural beauty, and wellness. We hope you enjoy reading our Journal just as much as we love writing it.
Written by Demetra Nikolakakis
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